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Mianning Industry: Add a touch of olive green hope
In recent years, Mianning olive has gradually developed into another famous business card of the county after cherry, crisp red plum and other industries. "Made in Mianning" olive oil has won gold and silver in international and domestic competitions, and the effect of enriching the industry has been strongly demonstrated. At present, the county has completed the construction of 15000 mu of 
continuous high-tech demonstration park. It is estimated that 10000 mu of land will be expanded in 2021, with 250 tons of oil
production and output value exceeding 70 million yuan.

The development of the olive oil industry in the county has not stopped. The whole county, taking "planning leading", "technology 
leading", "brand leading" and "innovation leading" as the starting points, is fully promoting the transformation and upgrading of the olive oil industry, and moving towards the goal of creating a provincial olive modern forestry industrial park. A touch of hope "olive 
green" is painted on the blueprint of Mianning's industrial development.

Layout industrial development from point to area

In winter, the olive planting base in Yousheng Village, Hongmo Town, Mianning, is still green. The breeze blows and the branches and leaves spread out, which is very spectacular.

Here is Mianning Olive Industrial Park, with Mianning Peaktop Agriculture Technology Ltd. as the leading enterprise. The park 
combines the local natural characteristics, integrates and innovates, introduces advanced dwarfing and dense planting and high-yield garden construction technology, and strives to become a high-standard olive industrial park.

It is reported that the park integrates variety test area, improved variety breeding nursery, high standard dwarf dense planting area, 
and production and research base, covering an area of 15000 mu. Under the guidance of the government, it is expected to complete 
the construction of 25000 mu high standard high yield park by 2021.

The achievement is the result of the joint efforts of the government and enterprises to promote the industrial development of the 
goal of "creating a provincial olive modern forestry industrial park". The olive base in Hongmo Town is just like the development of 
the "center", which will gradually spread the role of demonstration and guidance, and promote the development of the olive industry in the whole county on the right track. At present, the olive industry in Mianning is promoted by the production and operation mode of "government guidance, enterprise drive, and farmers' participation". Centered on Hongmo Town, it is gradually radiating and 
driving the synchronous development of the olive production areas such as Lugu Town, Hebian Town, and Manshuiwan Town.

The development layout of olive industry in the whole county has been clear. In order to lay a solid foundation for development, the 
county has integrated project resources, strengthened the infrastructure construction of olive base road network, water system and 
other necessary industrial bases, consolidated the "bottom foundation" of olive industry development, and consolidated the 
cornerstone of sustainable development of the industry with solid infrastructure construction.


Technology leads the development engine


Science and technology are the primary productive forces. For the development of modern agricultural industry, the application of 
science and technology is particularly important. To this end, Mianning built a bridge for enterprises and promoted the introduction 
and upgrading of enterprise technology through government support.

Mianning Peaktop Agriculture Technology Ltd. signed a scientific and technological cooperation agreement with the National 
Academy of Forestry Sciences and the Provincial Academy of Forestry Sciences, hired a number of scientific research and production 
experts, and formed a scientific and technological alliance of "company+technology+production unit". We have improved the olive 
planting technology research system with the participation of agricultural technology stations, leading enterprises, farmers' 
professional cooperatives, agricultural scientific research institutions and other forces, summarized the production technology 
regulations suitable for Mianning, and won the provincial science and technology progress award.

At the same time, the whole county has strengthened the application of technology, established a three-level professional olive 
technical team at the county and village levels, and carried out comprehensive and hierarchical training for the technicians in the park and the migrant farmers in the base based on the planting base, and is committed to building a professional olive technical team. The park adheres to the development principles of green, organic, healthy and safe, and the utilization rate of soil testing formula and 
organic fertilizer in the whole park reaches 100%.

In addition, the park has established an organic fertilizer production line. The residues such as branches and fruit residue produced by the base can meet the needs of olive organic development and reduce the damage of residues to the environment through the 
production line treatment.

Strong shaping and polishing gold-lettered signboard

"Referring to the world's high-quality cold-pressed olive oil (accounting for 20% of the world's output) fruit picking standards, 
combined with the local climate characteristics, the fruit color is picked at 10% cyan, 70% yellow, and 20% purple." This is the picking purpose that the Mianning Oil and Olive Base has always adhered to, and also an important measure to ensure the quality of the 
extracted olive oil.

According to Lin Chunfu, while picking scientifically, the base has also set up olive oil production and processing plants and 
introduced new environmentally-friendly oil extraction equipment. The fresh fruit picked on the same day has been pressed within 12 hours, and the extra-grade virgin olive oil produced has reached less than 2% of the world's raw drink grade quality.

The Aoilio extra virgin olive oil brand created by the base has won the "Gold Award of China International Edible Oil and Olive Oil 
Industry Expo" for six consecutive times between 2015 and 2020. In 2018, it won the gold medal and the bronze medal of the world's largest olive oil competition - Los Angeles Extra Virgin Olive Oil Competition.

In terms of product packaging, the base employs professional institutions to highlight its brand concept of "health, life, vitality and beauty" by designing brand images and registered trademarks, establish a traceability system for Mianning olive oil products, and strive to create a gold-lettered signboard for industrial development.

Mianning olive industry not only ensures product quality, but also makes great efforts in sales. In addition to offline physical sales, the products also established online stores mainly selling on Internet platforms such as JD.com and Taobao, realizing the organic 
integration of "online+offline", which effectively impressed the Mianning olive brand and pushed the products to a broader market.

Innovation leads and extends the industrial chain

"Enriching the people" is the purpose of industrial development. Based on this, Mianning olive oil industry, at the beginning of its 
development, took innovation and industrial integration as the starting point, and integrated the concept of driving the people to 
become rich together into the base development.

The base adopts the mode of "company+technology+farmers (poor households)+base" to mobilize farmers to cooperate in the way of land transfer and equity participation, and farmers work in the base to realize the "double income" of land dividends and working

"My family is the first group of villagers to accept land transfer here. My family has more than 7 mu of land and can get 1000 yuan of rent per mu per year. My mother and I work in the olive base and can earn about 50000 yuan a year." Zhang Fan, a villager of 
Yousheng Community in Hongmo Town, said.

There are many villagers working in the base like Zhang Fan. It is reported that the number of workers employed in the base is about 900 each year, and the number of workers employed is more than 70000, driving more than 3800 local farmers to become rich.
Driven by the base, the people's pockets have swelled. At the same time, the base has played a "one after another" role in the 
industrial development, which is even more exciting.

The olive industry in the county aims to extend the industrial chain and value chain, taking fine processing, circular economy, and 
fresh fruit development as the principles. A large-scale processing plant has been built in the base, and auxiliary facilities such as low-
temperature and light-proof finished product warehouse have been built. It is planned to gradually build three large-scale oil 
extraction production lines. At present, the production line has been partially put into use, and the initial processing rate has reached 100%. We have launched various grades of virgin olive oil products by category, and developed deeply processed products such as 
nursing essence oil, bath gel, shampoo, and hand cold soap to maximize the value of olive oil.

On the connection of three industries, Mianning relies on the olive industry technology demonstration base, takes the rural 
revitalization strategy as the starting point, takes the green as the background color, the industry as the base color, and the culture as the soul, comprehensively plans and utilizes the surrounding forests and landscapes of the park, builds the "five functional areas" of 
ecological conservation area, recreation experience area, industrial development area, management service area, and living quarters, 
and creates a combination of industrial park sightseeing experience, green ecological tourism A "industrial park type" forest town 
with multiple functions such as leisure and health care.

It is reported that the project has been successfully declared as the third batch of provincial forest towns in Sichuan Province. After 
completion, it is expected to receive 30000 tourists each year and increase income by 15 million yuan.

Looking back on the past and looking forward to the future, a touch of "olive green" is painted on the blueprint of Mianning's 
industrial development. Over the years, the olive industry in the whole county has developed from scratch, from small to large, and 
gradually become a loud local business card. At present, under the guidance of the Party and government, the olive industry in the 
whole county has found the starting point that matches with the second and third industries, and continues to develop in the 
direction of scale, technology and branding. The olive industry in Mianning has a promising future.